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SPIRITS OF JAPANLand · Water · Time
ENJA

RESPONSIBLE DRINKING

Drinks as a way to understand places and cultures — not as a means to intoxication.

In Japan

In Japan, drinking under the age of 20 is prohibited by law, as is drinking and driving. Drinking during pregnancy or while breastfeeding may harm the development of the foetus or infant.

二十歳未満ノ者ノ飲酒ノ禁止ニ関スル法律（e-Gov法令検索） ↗

Outside Japan

Legal drinking ages and advertising rules differ by country. Please follow the law where you live. Before any market-specific edition is published, its current rules will be checked and reflected here.

Editorial rules

  • We never address or appeal to minors.
  • We do not use characters or imagery aimed at young people.
  • We do not encourage or glamorise excessive, heavy or rapid drinking.
  • We never condone drinking and driving.
  • We make no unsupported health claims.
  • We never present intoxication itself as the point.
  • We do not invent rankings or inflate awards.

Age confirmation

First-time visitors see a quiet age confirmation. The answer is stored only in your browser and is never sent to our servers.